Coco_Koma, known offline as Blair Smith, has transformed from a University of Florida student into one of social media’s most compelling voices. Her authentic approach to content creation and genuine connection with followers has earned her a dedicated fanbase across multiple platforms.
Coco_Koma,s Bio
| Attribute | Details |
| Full Name | Blair Smith |
| Nickname / Alias | Coco_Koma |
| Date of Birth | February 14, 1998 |
| Age | 26 years old |
| Birthplace | Tampa, Florida |
| Current Residence | Tampa, Florida |
| Nationality | American |
| Ethnicity | Mixed |
| Profession | Social Media Influencer, YouTuber, Instagram Model |
| Known For | Fashion and lifestyle content, social media influence |
| Platforms | Instagram, YouTube, TikTok |
| Education | Degree in Digital Media, University of Florida |
| Career Start | Began as a hobby sharing fashion and beauty tips during college |
| Notable Collaborations | Sephora, Fashion Nova |
| Achievements | Over 2M Instagram followers, 500K YouTube subscribers; Forbes Top 50 in 2023 |
| Net Worth | Estimated $500,000 |
| Family Members | Younger brother, Jackson |
| Relationship Status | Rumored relationship with YouTuber Jason Blake |
| Pet | Dog named Leo |
| Height | 5’6″ |
| Physical Appearance | Green eyes, natural curly hair, athletic build |
| Hobbies | Traveling, yoga, pilates, cooking, photography |
| Favorite Destination | Bali |
| Favorite Cuisine | Italian (particularly pizza and pasta) |
| Future Goals | Launching a fashion line, acting, expanding brand influence |
| Content Themes | Fashion, lifestyle, personal growth, beauty, fitness, family |
| Core Values | Authenticity, family connection, self-growth |
Online Career & Digital Presence
Coco_Koma’s rise in the digital space showcases a masterful blend of authenticity and strategic content creation. Her platforms boast impressive engagement rates:
| Platform | Followers/Subscribers | Engagement Rate |
| 2M+ | 5.8% | |
| YouTube | 500K | 4.2% |
| TikTok | 1.5M | 9.3% |
Content Creation Journey
Starting her journey during her sophomore year at the University of Florida, Coco_Koma initially shared study tips and campus life vlogs. Her relatability and genuine approach quickly caught attention, leading to exponential growth across platforms.
Key Milestones:
- 2020: Launched YouTube channel
- 2021: Reached 1M Instagram followers
- 2022: Featured in Forbes “30 Under 30” list
- 2023: Launched successful merchandise line
- 2024: Reached 2M Instagram milestone
Brand Identity & Content Themes
Coco_Koma’s content focuses on several core themes:
- Lifestyle and daily vlogs
- Fashion and beauty tutorials
- Fitness and wellness journey
- Travel documentation
- Personal growth stories
Professional Achievements
Brand Collaborations
Major partnerships include:
- Sephora: Featured creator for their 2023 holiday campaign
- Fashion Nova: Exclusive collection launch
- Fitness First: Wellness ambassador
- Adobe: Creative partner for content creation tools
Recognition & Awards
“Coco_Koma represents the future of digital entrepreneurship – authentic, multi-faceted, and deeply connected to her community.” – Forbes Magazine, 2023
Notable achievements:
- Forbes 30 Under 30 (Digital Content category)
- Influencer of the Year – Tampa Digital Awards 2023
- YouTube Silver Play Button
- Instagram Verified Status achievement
Coco_Koma’s Production Setup & Technical Expertise
Coco_Koma’s professional setup includes a state-of-the-art home studio valued at $75,000. Her main equipment features a Sony A7S III for primary shooting, DJI RS 3 Pro gimbal for smooth motion shots, and professional lighting setups from Aputure. She employs Final Cut Pro X and Adobe Premier Pro for editing, demonstrating her technical prowess.
Her work setup showcases her commitment to quality content creation, with a dedicated filming room featuring sound-proof walls and customizable RGB lighting systems. This professional approach to content creation sets her apart from casual creators and emphasizes her serious approach to digital media.
Signature Content Style & Creative Process
Known for her distinctive editing style, Coco_Koma brings a cinematic quality to social media content. Her creative process typically begins with extensive mood boarding and concept development, often taking 2-3 days before filming begins. She’s particularly recognized for her color grading technique, which creates a warm, inviting atmosphere in her videos.
Her storytelling approach incorporates narrative elements unusual in typical influencer content, including character development and story arcs. This unique approach has inspired numerous trending editing styles on platforms like TikTok and Instagram Reels. Her content planning involves detailed storyboarding and often incorporates feedback from her dedicated community.
Personal Life & Background
Family & Early Years
Born to entrepreneurs in Tampa, Florida, Coco_Koma grew up with a younger brother, Jackson. Her mixed ethnicity and multicultural upbringing heavily influence her content’s inclusive nature.
Education & Career Transition
While pursuing her Digital Media degree at the University of Florida, she maintained a 3.8 GPA while building her social media presence. This academic background provides the foundation for her sophisticated approach to content creation.
Relationship Status
Currently dating fellow YouTuber Jason Blake, their collaboration videos consistently rank among their most-viewed content. The couple often shares:
- Travel adventures
- Cooking challenges
- Daily life vlogs
- Relationship advice
Business Ventures & Income Streams
Revenue Sources
| Income Stream | Percentage of Earnings |
| Brand Deals | 45% |
| Merchandise | 25% |
| Ad Revenue | 20% |
| Affiliate Marketing | 10% |
Business Expansion
Recent ventures include:
- Merchandise line “Coco Collection”
- Digital course “Create & Thrive”
- Lifestyle app development
- Photography presets collection
Philanthropic Initiatives & Social Impact
Beyond entertainment, Coco_Koma actively engages in various charitable causes. Her “Digital Dreams” scholarship program, launched in 2023, provides $50,000 annually to aspiring content creators from underprivileged backgrounds. She regularly dedicates portions of her merchandise revenue to environmental causes, having donated over $100,000 to ocean conservation efforts.
Through her platform, she’s raised awareness about mental health issues, partnering with organizations like NAMI for educational content. Her annual “Create for Change” virtual conference connects aspiring creators with industry professionals, offering free mentorship opportunities.
International Presence & Cultural Impact
While based in Tampa, Coco_Koma’s influence extends globally, with particularly strong followings in Canada, UK, Australia, and Singapore. Her content is frequently translated into Spanish and Portuguese by fan communities, reaching millions in Latin America. She’s been featured in international media outlets including BBC Digital, Vogue Australia, and Elle Canada.
Her travel content has significantly influenced tourism patterns among young travelers, with her Bali travel guide generating over 2 million views and reportedly influencing local tourism statistics.
Content Creation Strategy
Platform-Specific Approach
Instagram:
- Daily lifestyle updates
- Fashion inspiration
- Behind-the-scenes content
- Collaborative posts
YouTube:
- Weekly long-form content
- Tutorial videos
- Travel vlogs
- Q&A sessions
TikTok:
- Trending challenges
- Quick tips
- Style hacks
- Daily life snippets
Community Engagement
Coco_Koma prioritizes audience interaction through:
- Weekly live streams
- Instagram Q&A sessions
- Community polls for content direction
- Regular meetups and events
- Active comment responses
Lifestyle & Personal Interests
Daily Routine
Morning:
- 6:00 AM: Yoga/Pilates
- 7:00 AM: Content planning
- 8:00 AM: Shooting/editing
- 10:00 AM: Meetings/collaborations
Hobbies & Interests
Beyond content creation, Coco_Koma enjoys:
- Photography (Professional Canon equipment)
- Cooking (Specializing in Italian cuisine)
- Yoga (Certified instructor)
- Travel (25+ countries visited)
Health & Wellness Philosophy
Coco_Koma’s approach to health and wellness has become a cornerstone of her brand. She maintains a balanced lifestyle combining regular Pilates, yoga, and strength training with mindful eating habits. Her wellness routine includes daily meditation and journaling, which she often shares with her audience.
She’s been particularly vocal about sustainable fitness approaches, opposing quick-fix solutions and promoting long-term lifestyle changes. Her wellness content has attracted partnerships with major brands like Lululemon and Athleta, establishing her as a trusted voice in the fitness community.
Digital Safety & Online Ethics
As a prominent online figure, Coco_Koma takes digital safety seriously, regularly sharing resources about online security and privacy protection. She’s developed guidelines for safe social media use, particularly aimed at younger audiences.
Her content moderation team ensures a positive community environment while maintaining authentic engagement. She regularly consults with cybersecurity experts to maintain best practices for both herself and her community. This commitment to digital safety has made her a respected voice in discussions about online ethics and responsibility.
Marketing Strategies & Brand Building
Coco_Koma’s approach to marketing demonstrates sophisticated understanding of digital trends and audience psychology. Her campaign success rates consistently exceed industry averages, with engagement rates 300% above platform standards. She employs a multi-platform strategy that maintains platform-specific content while ensuring brand consistency.
Her marketing techniques have been studied by digital marketing firms and featured in industry publications. She regularly collaborates with major brands to develop innovative campaign strategies that set new standards for influencer marketing.
Future Projects & Goals
Upcoming Ventures
- Fashion Line Launch (Fall 2024)
- Book Deal (In negotiations)
- Podcast Series
- Acting Projects
Professional Development
Current focus areas:
- Advanced videography skills
- Public speaking engagements
- Business management education
- Brand expansion strategies
Impact & Legacy
Social Responsibility
Coco_Koma actively supports:
- Digital literacy programs
- Mental health awareness
- Environmental sustainability
- Women in tech initiatives
Community Building
“Building a community isn’t about numbers—it’s about creating genuine connections and providing value.” – Coco_Koma, Creator Conference 2023
Conclusion
Coco_Koma’s journey from university student to digital entrepreneur exemplifies modern success in the content creation space. Her commitment to authenticity, consistent growth, and community engagement continues to expand her influence across platforms.
Through strategic content creation, genuine audience connection, and savvy business acumen, Coco_Koma has built more than just a following—she’s created a movement. As she continues to evolve and expand her brand, her impact on digital culture and content creation shows no signs of slowing down.
Frequently Asked Questions
- Who is Coco_Koma?
Coco_Koma, born Blair Smith, is a social media influencer known for her lifestyle, fashion, and personal growth content. - What is Coco_Koma’s real name?
Her real name is Blair Smith. - How old is Coco_Koma?
As of 2024, she is 26 years old. - Where is Coco_Koma from?
She is from Tampa, Florida, USA. - What platforms does Coco_Koma use?
She shares content on Instagram, YouTube, and TikTok. - What type of content does Coco_Koma create?
Coco_Koma creates content centered on fashion, lifestyle, beauty, and personal growth. - What is Coco_Koma’s estimated net worth?
Her net worth is estimated to be around $500,000. - Does Coco_Koma have any family featured in her content?
Yes, she often features her younger brother, Jackson, in her social media posts. - Is Coco_Koma dating anyone?
Coco_Koma is rumored to be dating fellow influencer Jason Blake - What are Coco_Koma’s future career goals?
She plans to launch her own fashion line, explore acting, and expand her brand further.
An author is a creator of written content, producing works ranging from books and articles to blog posts and essays. They use their creativity, knowledge, and research to inform, entertain, or persuade readers. Authors often have a unique voice and perspective, contributing significantly to literature and various media.